Videos Candidates Crave: The Series
Boosting Applications and Quality Ah! The transaction! So close to finished. Not so fast… If you look at the candidate journey, you’ll see that the transaction isn’t even close to the final step in our journey, best case, it’s the middle. And yet, as recruitment marketers, we tend to put the end point here even […]
Part II – Videos Candidates Crave: Education
Show them the real you In the last two pieces (Intro and Awareness), we’ve discussed the power of video in helping candidates convert into the next stage of their journey. Marketing in these early phases, if done well, will increase your candidate quality because you are spending your efforts showing them who you are from […]
Part 3 – Videos Candidates Crave: Nurture
Break down the big barriers At this point in the journey, our candidates know we exist (yay!). They also have a good sense of what it’s like to work with us. Hopefully, we are sharing compelling videos of our people, telling their stories so that they will hand over a little information to learn more. […]
Part 4 – Videos Candidates Crave: Apply
Boosting apps and quality Ah! The transaction! So close to finished. Not so fast… If you look at the candidate journey, you’ll see that the transaction isn’t even close to the final step in our journey, best case, it’s the middle. And yet, as recruitment marketers, we tend to put the end point here even […]
Part 6 – Videos Candidates Crave: Offer
Guarantee that YES to your offer So far, we have thought through how use video to attract, educate, nurture, convert and interview talent. And, it’s worked – we’ve found the person we want to hire! It’s a happy day. In most enterprise organizations, these offers happen for multiple candidates and hiring managers every day. So, […]
Part 8 – Videos Candidates Crave: Onboard
Onboarding with ease Onboarding, while technically the last step in the candidate journey, it is often the one most overlooked by recruitment marketing and employer brand pros. It’s that point when we have achieved the mission of filling a requisition with a qualified, available, and interested person. It feels so good. The req is closed […]
This Is Why Your Recruiting Videos Are Ineffective
Behind the scenes of movie shooting or video production. Cameraman shooting the film scene with camera in film studio. When you think about a recruiting video, do you imagine a two-minute video introduction that sits on your career site? Or do you think about employee testimonials that are part of your company page on The […]
Recruiting? What If Your Team Is White And Male?
With the major West Coast tech companies publicly announcing their employee diversity stats, an honest conversation is starting about the dominance of white male culture in most large tech organizations. Good intentions and accountability can make a difference, but the difficult question remains about how to change. Of course, for tech companies, there is unquestionably […]
Q&A with Gerry Crispin
On August 9th, Gerry Crispin shared his observations and expertise on the steps employers can take to increase their candidate attraction. Gerry drew on data from the 2015 Candidate Experience Research data which includes survey results from 130,000 candidates. The webinar was scheduled for just 30 minutes which didn’t allow time to respond to participants’ […]
The Videos Job Candidates Actually Want to See (Not Your Branding Video) [New Research]
Lighthouse Research and Advisory Special Research Report by Ben Eubanks Candidate experience is on everyone’s lips these days, but the discussion is rare when companies actually ask candidates what they want and attempt to provide it. In our latest research study on Video and the Candidate Experience, we looked not just at how companies […]